hylaine executive, Aly brooke spearheads tech for good initiative

CHARLOTTE, NC; JUNE 21st 2023. Throughout her career, Hylaine Executive Aly Brooke has been passionate about her community and giving back in authentic and meaningful ways. While catching up with an old friend and long-term Charlotte resident, Steve Hagood (CIO, Trane Technologies) the idea to use their extensive network of technology leaders to give back to the community was born. For many years, the narrative of ‘grocery deserts’ has been a term used in association with many of Charlotte’s underserved neighborhoods. A lack of access to essential food items and purveyors has negatively impacted the Charlotte community and the effects of its far-reaching impact more than 15% of the population. Armed with this knowledge, Aly and Steve approached local Charlotte food pantry, Loaves and Fishes and posed a simple question, “What do you need?”. When Tina Postel (CEO, Loaves and Fishes) responded saying they needed a way to allow people to have the dignity of choice by selecting the exact food items and products they needed and have it delivered to their doorstep, Aly and Steve knew they had the resources in their tight-knit group of IT executives to do something about it. With collaboration from James Clendenen (VP of Enterprise Retail Systems, Kroger) and Mike Laurenti (CIO, Global Support Office Ahold Delhaize), the team knew that the right technology existed to help solve this problem. Enter Instacart, a national grocery ordering and delivery service powerhouse with over 10 million active monthly users. With the power and accessibility of the Instacart platform, Loaves and Fishes clients are now able to harness the power of choice to select the exact products which they receive directly to their doorstep. Born as a simple idea to help amongst friends is now a fully operational technology solution that benefits thousands in the Charlotte region. Using this initial use case as a proof of concept, Instacart now intends on rolling this out to cities nationwide.

About Loaves & Fishes/Friendship Trays

Loaves & Fishes/Friendship Trays provides nutritious groceries through a network of emergency food pantries and healthy, prepared meals as the primary Meals On Wheels program in Mecklenburg County. It is our mission to nourish our neighbors with food and compassion. For more information, visit www.loavesandfishes.org

About Instacart

Instacart is a leading retail enablement platform that works with grocers and retailers to transform how people shop. Today, Instacart partners with more than 750 national, regional and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores across more than 5,500 cities in North America. Millions of busy people and families turn to Instacart to get the groceries they need from the retailers they love, and more than 600,000 Instacart shoppers pick, pack and deliver orders for customers on their own flexible schedule. The Instacart Platform offers a suite of enterprise-grade technology products and services to power e-commerce, fulfillment, in-store, ads and insights for retailers across the U.S. and Canada. Hundreds of retailers partner with Instacart to power their e-commerce experiences across the Instacart App and their own white-label sites and solutions. With Instacart Ads, thousands of CPG brands partner with the company to connect directly with consumers online. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. For anyone interested in becoming an Instacart shopper, visit https://shoppers.instacart.com/.

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